Frequently Asked Questions
Here Are A Few Other FAQs We Get A Lot
What is an Identity Graph?
An identity graph is defined as a database that creates linkages between all identifiers that are associated with an individual customer. These identifiers include PIIs and other digital and device identities such as email, username, phone number, IP address, cookies, physical address, etc. ID graphs essentially provide you with the demographic, geographic, behavioral, purchase and other crucial data about a customer and make that customer ‘addressable’, so you can deliver an enhanced customer experience.
Are you selling PII (Personal Identifiable Information)
No! We are providing you with an active HASH audience. While your audience build most likely will request PII (Personal Identifiable Information) which is fine, you will not receive any Personal Identifiable Information - simply put do not give out ANY PII.
What can I do with these audiences?
Since you will own these audience you can activate them on any of the major DSPs. Most advanced marketers use these audiences and upload them directly in ad platforms such as Facebook, GDN, TikTok, YouTube, Amazon, LinkedIn, to build hyper targeted "custom look-a-like" audiences as well as run Cold Email Campaigns.
What are audience credits?
Audience credits are what the platform uses as the form of measurement for the size of the lead list.
Example: 100,000 Audience Credits = 100,000 Leads
Audience pulls are the amount of lists available to build and access.
Example: 2 Audience Pulls = 2 Lead Lists
A credit is used when Exact Prospect researches a contact to find all the data points you are asking for on that particular record.
Yes. Each month your account is topped off or replenished with the allotted credits your plan offers.
What are activation data points?
Activation data points is the minimal piece of data that is needed to upload into any ad platform in order to run an advertisement campaign.
Example: If you want to upload the audience into Facebook you will (at minimum) need either an email address or IP address. If you want to run an email campaign, you will need a email address. If you would like to run a text campaign you will need a mobile number. If you want to send out a post card mailer, you will need a physical postal address. Those are Activation Points.
What if I exceed my plans credit limit and need more?
You can easily upgrade inside our portal at any time if you need more credits than what your plan offers. We recommend taking advantage of the amazing discounts given with our one -time offers - we went a little crazy with that offer!
Are there any activation or set-up fees?
Normally there is a yearly on time activation fee of $1200. Currently with these plans we are waiving the activation fee and set-up fees with all our promotional plans. We want to make this super simple and affordable for you.
How do I know what attributes I can choose from?
Our Audience builder is extremely user friendly you will simply pick and choose what is needed from each section. We also provide you our full Data Dictionary which lists all the attributes you can choose from. With over 6+ billions of data points you are surely not going to be limited on the type of audience you can build.
What information will I receive?
You will receive full records in a sharable HASH audience which will have all your chosen attributes for your specific audience.
What if I don't know how to use my custom audience?
Honestly, if you don't know how to use a custom audience then this offer probably isn't for you at this stage in the game. However, our platform is incredibly user friendly. Once you purchase you will have access to a full library of video tutorial on how to activate your new custom audience on your favorite DSP and access to our support portal when ever you need it.